Products

What we own
and operate.

These are ours. We built them, we run them, and we use them every day. The clearest evidence of how we build is what we choose to keep running.

Selected work

Some engagements are under confidentiality, so we describe the work rather than name the client. References are available privately on request. For three of these written up in full, with the measurements behind them, read the case studies.

Built, owned and running
PERSONAL / 01LIVE

AI Founder Hub platform

The platform behind AI Founder Hub, the Dubai based AI education community Ahmed cofounded: landing, course checkout with local payments, masterclass registration and mentor session booking. Ahmed designed and built the product, with backend engineering by cofounder Zain Ul Abaideen.

PRODUCT DESIGNWEB PLATFORMPAYMENTS
PERSONAL / 02STAGE 3 · RUNS ON ITS OWN SERVER

Madar OS, our AI operating system

Our assistant grew into an operating system, a TSB Labs product. One brain with a persistent memory graph of the business, a bench of forty seven specialist roles, and runtime search over a library of 89,000 skills it looks up instead of installs. Since September it runs on its own server rather than a laptop: close the lid and it still answers on the phone, books and cancels meetings through the calendar, and copies its database to object storage every night, a copy we prove by restoring it. Hosting costs nothing. It runs its own CRM, sales and follow up lanes as self healing supervised services, every sensitive action passes a permission ring, and we run TSB Labs on it daily, which is how we know what we sell actually works.

CLAUDEMEMORY GRAPH89K SKILLSPERMISSION RING$0 HOSTING
PERSONAL / 03LIVE

Luqma, surplus food marketplace

Ahmed's own product: a late night surplus food marketplace for Muscat. Venues list 40-80% off deals that go live on their own schedule each night; members discover them in the app and redeem with one Wallet pass at the counter. Zero commission for vendors, by design. Freshly upgraded with a full customer app plus vendor and admin consoles.

MARKETPLACEWALLET PASSQR REDEMPTIONOMAN
PERSONAL / 04PUBLISHED 2026

The System Builder

Ahmed's book on systems thinking for builders: how to design the systems that run a business so the founder can think. It is the operating philosophy TSB Labs is named after.

BOOKSYSTEMS THINKING
The clearest evidence

We run our own companies on this.

Every product here is one we built, own and use daily. If you want to see how we build, the fastest route is to open Madar OS and watch it run our business rather than read about it.

Book a discovery call Open Madar OS